Branding

Print Design

Outdoor Advertising

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We created a campaign around Medicaid Redetermination in Nebraska which included a robust set digital and print materials. The goal was to get people to understand their eligibility for Medicaid by giving them the proper information and tools, both in English and Spanish.

 

In this campaign I was responsible for developing the branding we’d use throughout the campaign, as well as the printed postcards, fact sheets, and billboards.

 

For the branding, we had to use the tagline “Don’t Miss Out!” throughout — and create a visual system that was friendly, clean, and informative. I paired the following vibrant colors with a rounded sans serif font because we didn’t want this effort to feel too much like something you’d find in a doctor’s office. While we were only allowed to use stock imagery sparingly, we opted to add simple medical-related icons in their place as a way to make the designs easier to digest.

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These print materials are now available for distribution at designated health centers and clinics across the Nebraska.